Validated by Founding Kestrels · Onboarding Our First Paid Cohort

Fleet capital intelligence for serious fleet operators who run on data, not gut feel.

Per-vehicle P&L. Pricing intelligence.
Capital allocation. Claims handling.
Built by a veteran of the financial markets — a derivatives trader and Quant.
For operators who know their numbers aren't right.
Turo, Wheelbase, or direct rental — the intelligence follows the vehicle, not the platform.

Apply for Early Access →
Apply for access. Availability depends on eligibility and enrollment status.
"Two of my best earners by revenue were my worst performers by margin. I would never have known that from the Turo dashboard."
— David R., 9 vehicles, Chicago
Your Market Intelligence
📍 Chicago, IL
Select your market to see benchmark preview data.
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Median ADR
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75th Percentile ADR
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Avg payback
Validated by Founding Kestrels · Onboarding our first paid cohort
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Host problems addressed
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Confirmed host problem patterns
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Listings in benchmark dataset
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Years of derivatives pricing, trading & risk management logic
"Before I wired the money I ran a pre-buy analysis in FleetKestrel for three different vehicles in my market. The one with the best capital recovery curve wasn't on anyone's radar." — James R., 6 vehicles, Nashville
Platform & Services

One platform, with ten services
built on top of it.

Start with the platform. Bring in a service when the moment calls for it.

The platform · start here FleetKestrel Per-vehicle P&L. Pricing intelligence. Capital allocation. Claims handling. Turo, Wheelbase, or direct rental — the intelligence follows the vehicle, not the platform.
Starting at $29.99 / month Early access · covers your first 5 vehicles See full pricing →
Apply for Early Access → Explore the FleetKestrel system ↓
Services built on the platform
Run the fleet
Kestrel FinancialCPA-ready fleet financial statements, generated from your actual records. Kestrel AssistantThe managed back-office service that runs your fleet month to month. Claims AdvisoryDocumentation preparation that gives your claim every possible advantage.
Expert judgment
AFK ConsultingDirect judgment for fleet decisions that warrant an expert second opinion. Kestrel PrivateThe buildout half of the AFK engagement: your direct rental infrastructure.
Capital decisions
Kestrel EquityIndependent underwriting before capital moves. Kestrel CapitalFixed-fee fleet M&A advisory, valuation, and capital structure. Portfolio ManagementOwner-side mandate governance once capital is deployed.
Connect all the dots
Kestrel Business SchoolWhere the framework begins: fleet economics taught before it is applied. Kestrel NetworkThe public directory that finds Kestrel Private operators — search a city, book on their site.
The Problem

Your Turo dashboard
shows you what you earned.
It doesn't show you what you kept.

"Why is one car printing money while the identical one next to it can't get a booking?"
Most hosts blame the algorithm. FleetKestrel helps isolate the likely cause — utilization gap, rating drag, or ADR floor violation.
"I'm doing $150K a year. Why does it feel like I'm barely breaking even?"
Gross payout is not profit. After depreciation, insurance, maintenance, and discount compression — your real margin is a different number entirely.
"I changed my discount settings, my minimums, and my pricing — all at once. Something worked. I have no idea what."
Every lever you pull changes your net profit per day. FleetKestrel isolates each one so you know exactly which decision is helping and which is hurting.
"I asked other hosts what to buy. I got 15 opinions. None of them had my market data."
The right vehicle for your market isn't the one that works for someone else's. FleetKestrel runs the pre-buy analysis on your specific city, segment, and cost structure.
How It Works

From application to intelligence
in minutes.

1

Apply and qualify.

Fill out the 2-minute application. No demo call is required.

2

Connect your fleet.

Enter your vehicles, costs, and Turo history. FleetKestrel processes your data and surfaces your real numbers — per-vehicle P&L, pricing boundaries, discount impact, and capital recovery position.

3

Make decisions with data.

Per-vehicle triage. Pricing intelligence. Acquisition analysis. The same analytical framework that governs institutional risk management — applied to your fleet.

Fleet Capital Intelligence

FleetKestrel is fleet accounting software. Here is what that means for your operation.

Six things your Turo
dashboard will never tell you.

Per-Vehicle P&L
See exactly what each vehicle earns — after depreciation, insurance, maintenance, and every cost you actually incur. Not gross payout. Real profit. Tracks at the vehicle level — Turo, Wheelbase, or direct booking.
Know the Rate Each Vehicle Needs
See when a trip price no longer supports the economics of the vehicle — before you accept it. FleetKestrel gives you a clear pricing boundary for each car, so you can stop guessing where profitable pricing ends.
See What Discounts Really Cost
A discount can fill the calendar and still weaken the result. FleetKestrel shows the dollar impact of your discounts, so you can see which ones helped — and which ones simply gave away margin.
Know Before You Buy
Before you wire the money, see whether the vehicle belongs in your fleet. FleetKestrel shows the opportunity, the downside, and the conditions the purchase must clear before the capital moves.
Payout Audit & Documentation
Every payout has a formula behind it. FleetKestrel audits your trip receipts against expected calculations, surfaces any discrepancies, and helps you build documentation if you need to follow up with Turo support.
Ask FleetKestrel AI
Natural language fleet intelligence. Ask your fleet anything — "Which vehicle is underperforming its benchmark?", "Which cars are pricing below their rate floor?", "Which discounts hurt my margin most?"
What Operators Discover

The numbers you've been looking at
aren't the numbers that matter.

"I built my entire operation on Turo and then watched the platform get harder — stricter standards, mandatory discounts, algorithm changes nobody could explain. FleetKestrel tracks P&L at the vehicle level, not the platform level. That's the first time I felt like I owned my fleet data instead of renting it from Turo."
— Michael T., 14 vehicles, Miami
"Two of my best earners by revenue were my worst performers by margin. I would never have known that from the Turo dashboard."
— David R., 9 vehicles, Chicago
"Before I wired the money I ran a pre-buy analysis in FleetKestrel for three different vehicles in my market. The one with the best capital recovery curve wasn't on anyone's radar. It's my highest-performing vehicle by a wide margin."
— James R., 6 vehicles, Nashville
"My manual ROI model assumed rack rate. FleetKestrel showed me my discount structure was compressing my realized returns significantly. That's a completely different investment thesis."
— Sarah K., 11 vehicles, Atlanta
"A guest left me a retaliatory 1-star. I was ready to delete the listing. FleetKestrel showed me exactly what it was costing me per month and what I needed to recover. I kept the listing. I was back to my target tier in 6 weeks."
— Joan S., 4 vehicles, Austin
"I manage vehicles for several owners. FleetKestrel generates a clean per-vehicle profit and loss statement which I send instead of Turo screenshots. My owners stopped asking follow-up questions. One referred me to two friends who also want their cars managed."
— Robert A., 22 vehicles, Los Angeles
"I run day-to-day operations for an 18-vehicle fleet. Before FleetKestrel, I was reconciling receipts manually, chasing mileage overages in spreadsheets, and building the owner report by hand every month. Now the platform flags the overages and the report generates itself. Month-end used to eat my Fridays. Now I review it and hit send."
— Maria C., Fleet Operations VA, 18 vehicles, Tampa, FL
From our Founding Kestrels — the operators who validated FleetKestrel before public launch. Read aloud by AI-generated voices.
The Foundation

Not built by a Turo host.
Built by a derivatives trader.

Jacob Reinhart is a ten-year veteran of the financial markets — a derivatives trader and Quant in global options, futures, and equity markets — the kind of work where imprecision isn't a performance problem. It's a risk problem.

When he left trading to pursue data science, machine learning, and AI systems architecture, the frameworks came with him. When he found Turo operators making $200,000 a year in gross revenue without knowing whether they were actually profitable, he recognized the problem immediately.

They were operating without instruments.

FleetKestrel is those instruments — applied to fleet operations for the first time.

"The number you're looking at is not the number that matters."
Read the full story →
Jacob Reinhart ↗
Founder & Chief AI Architect — FleetKestrel / LabFactory AI LLC
  • 10-year veteran of the financial markets — derivatives trader and Quant — global options, futures, equity markets
  • Data scientist, machine learning engineer & AI systems architect
  • Operations researcher — applied statistics, optimization & quantitative modeling
  • Graduate studies, Machine Learning, AI & Data Science (With Distinction)
  • Undergraduate, Economics, Finance & Applied Statistics (Summa Cum Laude)
  • Founder, LabFactory AI LLC — La Grange, IL
Who It's For

Built for every operator
running a fleet as a real business —
and the teams behind them.

3–20 Vehicles
You're making money. You're not sure how much.
You've adjusted your pricing, your discounts, your booking minimums. Something's working. FleetKestrel tells you exactly what — and what to do next.
See your real numbers →
20+ Vehicles · Co-Host
You manage vehicles for other owners. They want statements.
FleetKestrel generates professional per-vehicle P&L reports your owners can read. No more Turo screenshot emails. No more follow-up questions.
Professionalize your operation →
VA · Fleet Operations
You run the fleet. The operator runs the business.
FleetKestrel is built for the person who actually does the work — receipt uploads, mileage overage tracking, owner reports, and dispute documentation. Your principal gets clean numbers. You get a platform that does the heavy lifting.
See what FleetKestrel does for VAs →
Pre-Purchase
You're about to wire $28,000. On someone else's market experience.
FleetKestrel shows whether the vehicle belongs in your fleet before you commit — the opportunity, the downside, and the conditions the purchase must clear.
Run the numbers first →
Common Questions

What operators ask before applying.

FleetKestrel is onboarding operators by application. Availability depends on eligibility and our current enrollment status, and we may qualify operators based on fleet size, market, and operating history.
Most operators need their vehicle information (make, model, year, purchase price), cost structure inputs (insurance, financing, maintenance reserves), and Turo receipt history. The more complete your data, the more accurate your per-vehicle P&L and rate floor analysis. You can start with partial data and add more over time.
Your data is processed inside FleetKestrel's secure platform and used to generate your fleet intelligence. It is never sold to third parties. When you close your account, your personal information is deleted and your fleet data is anonymized and retained only in non-identifiable aggregate form as part of our benchmark dataset. See our Privacy Policy for full details.
We have benchmark data for 200+ markets across the US, Canada, Australia, and the UK. If your market isn't listed, apply anyway — we're adding markets regularly based on operator demand.
No. Our smallest qualified operators run 2-vehicle fleets. The qualifier is not fleet size — it's whether you're running Turo as a real business and ready to make data-driven decisions.
Most operators have their fleet connected and their first per-vehicle P&L calculated within 15 minutes of receiving access.
FleetKestrel was built to give serious operators decision relief — not more dashboards, not more opinions, but the clarity that comes from knowing your numbers are right. It launched with Turo as its primary channel because that's where the largest concentration of serious fleet operators is today. But the intelligence layer was built platform-agnostic from day one — it operates at the vehicle level, not the platform level. If you're running Wheelbase, direct bookings, or transitioning off Turo entirely, FleetKestrel moves with you. Your fleet data belongs to you, not to any platform.
The FleetKestrel Stack

One platform.
Ten ways it powers your fleet.

Every Kestrel service orbits the same platform — some closer to daily operations, some further out for the moments that matter less often but matter more.

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Drag to orbit  ·  Use +/− or Shift+scroll to zoom  ·  Click to focus  ·  Click again to visit  ·  Time controls adjust orbital speed only
Orbital order, eccentricity, inclination, axial tilt, and periods are based on real J2000 orbital data (Standish 1992/2006). Planet sizes and orbital distances are independently scaled for visibility — this is not a to-scale model. Kestrel Private is depicted as a moon of AFK Consulting to reflect that they are the same engagement, structured in two phases, not two separate services.
First Cohort — Limited Access

Your fleet is generating data.
FleetKestrel turns it into
decisions.

FleetKestrel was validated by a founding group of operators — our Founding Kestrels — before public launch. We're onboarding our first paid cohort, with availability determined by eligibility and enrollment status. No demo call. No sales process. Just your real numbers.

Apply for Early Access →
Apply for access. Availability depends on eligibility and enrollment status.
Availability may vary by market.